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Growth Action - 2010

Growth Action - 2010 is a plan of action to guide the growth of operations throughout the Asahi Kasei Group from fiscal year 2006 through fiscal year 2010. It builds on the strong financial and operational base established through the Ishin-05 strategic initiative, advancing the transformation of the business portfolio with strategic investments for expansion and growth, to effect greater corporate value and brand strength.
Strategic pillars of the plan are the expansion of businesses characterized by global competitiveness and the enhancement of businesses focused on the domestic Japanese market. The plan provides for investment over the five years totaling \800 billion, of which ¥400 billion is strategic investment including M&A.



The Path for Growth Global & Domestic-Demand Businesses

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Pillars of Strategy Expanding-global businesses
Our global businesses are basically in four fields: Monomers, including acrylonitrileand methyl methacrylate; chemicalbased, specialized-function products, including elastic polyurethane filament, thermoplastic elastomers, and battery materials; electronics, including electronic materials and electronic devices; and medical devices. We will focus strategic investment in these fields to expand in global markets based on our competitive superiority.
We are now the worldfs second largest supplier of acrylonitrile, and have developed the worldfs first process to produce acrylonitrilefrom propane. We are now studying a joint project with PTT of Thailand for a propane-process acrylonitrile plant. The completion of this project would bring our total supply capacity to nearly one million tons per year, on par with the world-leading position.
Our elastic polyurethane filament business was recently augmented by the acquisition of the business of the Lanxess Group of Germany, with production sites in Germany and the US. Complementing our production sites in Japan, China, Taiwan, and Thailand, this gives us a solid presence in each of the worldfs major market regions.
In electronics we will accelerate our global expansion with M&A,and develop higher-function, higher-performance electronic devices and electronic materials for new applications to expand a high-earnings operational structure.
In medical devices we are building global leadership in blood purification systems and expanding production capacity for artificial kidneys used in hemodialysis therapy.

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Pillars of Strategy-Enhancing domestic businesses
Our domestic-oriented businesses are basically in three fields: Housing, construction materials, and pharmaceuticals.
While Japanfs economy had in the past been centered on capital-intensive production industries, a transformation of the industrial structure is emerging where creative know-how and services are playing an increasingly prominent role. Our domestic businesses must adapt to these new circumstances in order to add more value.
The strategic focus of our housing business is the Long Life Home product concept for Hebel Haus™homes providing long-term comfort and utility. The strategy is being extended into peripheral services such as remodeling, real estate, and financing, as the operational structure is expanded to include value-additive customer support for the living environment in addition to the provision of the home itself.
In construction materials we are expanding sales of highperformance insulation material, bringing a more customercentered perspective into marketing activities, exploiting synergies with housing operations, and advancing R&D for new business.
Our pharmaceuticals business is sharpening the focus on selected therapeutic fields, chiefly orthopedics, and building alliances with domestic and international pharmaceutical firms in joint development, joint sales, and licensing.


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